"The trench coat is ageless, timeless, seasonless. We don’t use any of the traditional marketing metrics when we’re looking at the trench coat. The goal is to make it the most artistic item of the season; the goal is to make it the most classic item. If the trench coat gets too narrow, then we haven’t done our job. In our mind, everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It doesn’t matter your age; it doesn’t matter you gender."
"Startups are run by people who do what’s necessary at the time it’s needed. A lot of time that’s unglamorous work. A lot of times that’s not heroic work. Is that heroic? Is that standing on a stage in a black turtleneck, in front of 20,000 people talking about the future of phones? No. But that’s how companies are built. That person who did that for the iPhone launch at Apple, we don’t know who he is. All we know is that Steve Jobs came up with the iPhone. But he didn’t ship it. The person who bought the donuts did."
"There’s a jiu-jitsu concept that was introduced to me this summer called the misogi. It comes from the idea that as we get older we take fewer risks, think more inside the box, get more careful, make more decisions based on fear. To combat this, once a year you do something that you’re not sure you can do. That’s the misogi. I’m not talking a marathon — lots of people do that. It’s more like, climb to the top of the farthest mountain you can see. That’s where I’m gonna go."